Blue ocean strategy vs red ocean strategy how to champion success by creating uncontested market opportunities and making competition irrelevant by. It is our premium collection, it is created for professional presentations. This templates provides iconography and diagrams to work with the blue ocean strategy tools. An introduction to blue ocean strategy mba knowledge base. To make your life easier, you can download these free templates that have been made especially for blue ocean strategy presentations. Ppt blue ocean strategy outguns red ocean strategy keynote. Blue ocean strategy how to create uncontested market space and make the competition irrelevant fac. In other words, blue ocean strategy represents a game changing idea of creating new markets and unlocking the inherent demand in these markets. About this layouta visualisation of the blue ocean strategy concept developed by the insead blue ocean strategy institute. Brilliant ppt slides on blue ocean strategy slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Blue ocean strategy blue ocean strategy simulation introduction to round blue2 round blue2 is a refinement of round blue1 analyze your round blue1 results analyze your results from. Eight key points of blue ocean strategy heres the essence of blue ocean strategy captured in eight key points.
Summary capter 1 4 of blue ocean strategy by lauri di. A blue ocean strategy posits that when a customer changes the purpose of purchasing, a new market is created. Blue ocean strategy ends with ten cognitive traps that can deter you from creating blue oceans or that jeopardize your execution. How to create a blue ocean strategy for healthcare with. If that individual changes purchasing habits based upon aesthetics or fashion, there is a new customer market. Blue ocean strategy powerpoint template create your presentation by reusing a template from our community or transition your powerpoint deck into a visually compelling prezi presentation. Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking. The blue ocean strategy authors propose a graphical framework for helping readers understand the book and for helping businesses create blue oceans of their own. Blue ocean strategy is a business marketing strategy of creating a new market space for its services and products. Blue ocean strategy is a method of creating business strategy of the enterprise, which was described in a book by w. Blue ocean strategy powerpoint template professional. Blue ocean strategy ppt free download as powerpoint presentation. This strategy makes the competitors irrelevant and the main driver of the companys profits are the decreased costs.
But its not always clear how to create a blue ocean strategy for yourself. History and background a video game console is just a computer that is made only. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w. This template enables managers and executives to create a detailed and comprehensible blue ocean strategy. So powerful is blue ocean strategy, in fact, that a blue ocean strategic move can create brand equity that lasts for decades. The blue ocean strategy document that sinked vp munangagwa presentationby professor jonathan moyo meso media tv. Strategy compelling blue ocean strategy canvas it captures the current state of play in the known market space allow you to understand. Blue ocean is a strategy of innovation in new market space where competition does not exist. By clicking on the link below, you can download the file, save it to your computer and use it to introduce blue ocean strategy concepts in your presentations.
Blue ocean strategy powerpoint templates present better 24slides. Here you will find a presentation containing an overview of the main concepts of blue ocean strategy. Bos is all about minimizing risks due to competition threat and maximizing opportunities by exploring new boundaries. Blue ocean strategy ppt strategic management cognition. Blue ocean strategy presentation here you will find a presentation containing an overview of the main concepts of blue ocean strategy. Scribd is the worlds largest social reading and publishing site. Value innovation strategy competes in an uncontested market space. Blue ocean strategy while lean six sigma is great for optimizing existing processes, it can sometimes inhibit the development of new products and markets. With predesigned blue ocean strategy powerpoint template, you will simply have to choose what suits your purpose the best and conveys your messages most conveniently. If you continue browsing the site, you agree to the use of cookies on this website. Using the framework for building a compelling blue ocean strategy, we will apply the blue ocean strategy canvas to healthcare across three areas. Blue ocean strategy powerpoint template sketchbubble. The blue ocean strategy concept developed by insead argues that is often better to define an entirely new market rather than battling with all the existing companies that go after wellestablished market segments.
Blue ocean strategy provides a systematic approach to break out of the red ocean of severe competition and make the competition irrelevant by reconstructing market boundaries to create a leap in value for both the company and its buyers. Red ocean strategy break the value cost trade off align the whole system of a firms activities with its strategic choice of differentiation and low cost make the valuecost trade off align the. The blue ocean strategy powerpoint template provides one slide per tool, allowing the presenter to describe its analysis with predefined shape that can be completed with the specific analysis information. Achieved via the delivery of features that have a highest marginal benefit to customer needs. Blue ocean strategy ppt strategic management business. You can use that time instead to focus on making sure your presentation is awesome and convince your audience to apply your strategy.
Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. Blue ocean strategy powerpoint template is a free windmills and boat in the blue ocean presentation template. These will be phrased as myths that are then debunked. For example, and individual may purchase cloths of a vehicle for its functional purpose. With the use of a powerpoint template like our blue ocean strategy template, you wont be wasting hours of your time designing your slides. Blue ocean strategy chapter 14 the four action framework chapter two. How to use it in your presentationthis is an alternative way to. Blue ocean strategy is a powerful framework for finding new business opportunities. Blue ocean strategy powerpoint template is a professional and modern presentation for the description or explanation of the blue ocean strategy theory. Studied 150 strategic moves spanning more than 100 years and 30 industries blue ocean strategy is the simultaneous pursuit of low cost and differentiation aim is not to outperform the competition but to make it irrelevant. Blue ocean strategy is based on the idea that every enterprise can achieve higher profit by creating new demand in noncompetitive market so called blue ocean.
This template is ideal for presenting blue ocean strategy analysis and conclusion. Blue ocean strategy, also referred to as blue ocean shift, is a marketing strategy where there is a single firm selling a differentiated product or there can be very few firms selling products that are differentiated in the market. Blue ocean strategy powerpoint templates present better. Learn more about the blue ocean strategy and find out where you can download the best and 100% free blue ocean strategy powerpoint. A slight tweaking with the graphic designing elements and a little modification of font size, color, shapes and background will create most spectacular slides. Blue ocean strategy free powerpoint templates 24slides. How is blue ocean strategy different from a classic differentiation strategy. Free blue ocean strategy powerpoint templates now that youve done the hard work of identifying your blue ocean strategy, its time to present it to top management. How to create uncontested market space and make the competition irrelevant, a book by professors w. The continuing creation of blue oceans blue oceans have been around for some time. However, this discussion will also include the more recently expanded 2015 edition. The most appropriate unit of analysis is the strategic move, the set of managerial actions and decisions involved in making a major marketcreating business offering. Blue ocean strategy blue ocean strategy generally refers to the creation by a company of a new, uncontested market space that makes competitors irrelevant and that creates new consumer value often while decreasing cost.
Blue ocean strategy presentation blue ocean strategy. Blue ocean strategy powerpoint template slidemodel. Blue ocean studio you can access a free trial here. Whereas red oceans are all about battling the competition, blue oceans are all about making the competition irrelevant. The blue ocean strategy document that sinked vp munangagwa. Heres an example of the tool applied to southwest airlines, who are an interesting case. Workshop on blue ocean strategy competing in overcrowded industries is no way to sustain. Each tool has a slide for the description and application within the strategy analysis. What is distinctive about blue ocean strategy as a theory. The goal of a blue ocean strategy is for organizations to find and develop blue oceans uncontested, growing markets and avoid red oceans overdeveloped, saturated markets.
The blue ocean strategy approach to strategy is based on six principles that cater for the major risks of a new market creation project. Blue ocean strategy and its implications for businesses. Blue ocean strategy is a customerled strategy focusing on existing customers. These systems started to gain popularity in the 1970s with consoles that played only pong. Blue ocean strategy summary and examples slideshare. Brilliant presentation slides on blue ocean strategy. Slides about blue ocean strategy slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. It is a great way to mobilize thinking around new differentiators value creation.
Use this powerpoint template to empower your presentation through great. Tools and frameworks for creating and capturing blue oceans it is constructed to create a new value curve and when you apply the four actions framework to the strategy canvas of your industry, you get a. Blue ocean strategy, create new markets and leave the. Blue ocean strategy powerpoint template download free on.
Blue ocean strategy ppt strategic management cognition scribd. Blue oceans are about exploring noncustomers and creating new. The slide consists of a number of layered elements the ocean and dark sky uimages, red semi transparent overlays, and text boxes. Explore our templates for more presentation inspiration now you can. To start thinking outside of the box, you might want to create a blue ocean strategy. Instead of struggling to survive in the bloody sharkinfested red oceans of vicious competition, why not move to the blue oceans where there. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. Ppt blue ocean strategy powerpoint presentation free. Know who developed the blue ocean strategy, understand what is a business universe, differentiate between blue ocean and red ocean, describe ways to create blue oceans, understand key terms related to blue ocean strategy, learn the steps to create a blue ocean strategy, list the blue ocean strategy. How to create uncontested market space and make the competition irrelevant, w. Download as ppt, pdf, txt or read online from scribd. By identifying untapped or at least less tapped product markets where unique buyer segments and needs can be identified and satisfied, blue ocean strategy results to lesser or zero competition. A company will have more success, fewer risks, and increased profits in a blue ocean market.
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